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Project 300 — India’s Cinderella Story in Endurance Sport
Every sport has its fairy tale. For us, that story began with a dream — to help an Indian athlete run 300 km in 24 hours. It wasn’t about chasing glory. It was about asking a simple, uncomfortable question: what would it take to truly push the limits of human endurance in India? Instead of throwing money at the problem, we built a system from the ground up — a first-of-its-kind effort by a private company to bring together some of the best minds in performance science:    •  ... Read more...
Running on the Edge: Humidity, Hydration, and the Hidden Gaps in Marathon Preparation
Running on the Edge: Humidity, Hydration, and the Hidden Gaps in Marathon Preparation
In the world of endurance running, success is often attributed to mileage, discipline, and mental grit. But for athletes preparing for half marathons and marathons in hot and humid climates,... Read more...
How Amar Singh Devanda broke the Indian National Record for 24 Hours
How Amar Singh Devanda broke the Indian National Record for 24 Hours
For years, NEB Sports has played a crucial role in creating a platform for Indian ultra runners to compete at the world stage. Despite the talent and dedication of these... Read more...